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Consider Readability

A common misconception about type is that "Sans Serif is hard to read." While there are undoubtedly partisan camps circled around both Serif and Sans Serif type styles, the dividing lines have little to do with readability (and much to do with culture and "comfort"). The presence or absence of serifs is just one of the many factors that determine the readability of a text ... and it really only makes sense to talk about a text being readable, not an isolated typeface. Consider:

How does the color and brightness of the type relate to the background?
How big is the type?
How wide is the interline spacing (leading)?
How well does the type reflect content?
How well is the information itself organized?
How difficult is the language?